Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time...
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time...
When it comes to SMS marketing, businesses try to achieve several aims: more sales, increased awareness and the acquisition of customer feedback. They might even want all of the above. One type of business that probably will want all of these things – and should...
When planning any campaign or project you need to be able to answer six key questions. The fundamental 5Ws – and an H – address the basic issues for any marketing campaign and a failure to understand or answer any one of them could severely...
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is? Firstly,...
Have you got what it takes to be an entrepreneur? It takes a special set of skills to make it on your own in business and that's why only a select few succeed. We've taken a look at what character traits and talents are required in...
The number of smartphone users worldwide is expected to surpass 2 billion this year, representing over a quarter of the global population. This number is only expected to grow and by 2018 it is estimated to be more than 2.56 billion, or a third of...
According to Deloitte’s 2015 UK Mobile Consumer survey UK consumers collectively look at their smartphones more than one billion times a day. This is primarily unprompted in order to see if we have a message, check social media, or look for information. This can happen...
The number of global smartphone users will surpass 2 billion in 2016, which means a quarter of the world will be using them. This number is only expected to continue growing, with figures reaching 2.56 billion, or a third of the world’s population by 2018. A...
We live in a fast paced world, fuelled by the wonder of instant communication. Yet this poses a dilemma for businesses. How can you possibly keep up to speed and cater for customers who are used to sorting their shopping and social life at the...