02 Dec Beyond Facebook: How to Market to a New Generation
Beyond Facebook: Marketing to the new generation
Here’s a sobering thought: in the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation who interact with society very differently to their predecessors.
To give that some context, 81% of Generation Z use some kind of social media and have been broadly dubbed ‘Screenagers’ because they have grown up with the internet a constant presence in their lives. But the obvious routes may not necessarily be the most effective: 25% left Facebook in 2014; clearly, informed and lateral thinking is needed.
So, how can businesses reach out to individuals with an attention span of just eight seconds? The infographic below is packed with useful advice and tips…