28 Jan 10 Things You Should Know About Mobile Marketing Before You Dismiss It
The number of global smartphone users will surpass 2 billion in 2016, which means a quarter of the world will be using them. This number is only expected to continue growing, with figures reaching 2.56 billion, or a third of the world’s population by 2018.
A recent study by mobileinsurance.com revealed that the average person spends 90 minutes a day on their phone. This amounts to 23 days a year and 3.9 years of the average person’s life. The majority of this time is spent browsing the web, closely followed by spending time in apps such as social media.
As mobile phones have developed they have brought with them more and more marketing opportunities. In a short amount of time they have enabled marketers to reach customers 24/7 via a website, social media, e-mail, apps and text messages.
Due to the number of people that own mobiles, the time they spend on them and the amount of platforms users can be reached on, mobile campaigns are becoming an imperative part of each and every marketing strategy.
If you aren’t convinced already, here are 10 things you need to know about mobile marketing before you dismiss it:
1. Open rate is high
About 98% of all marketing texts are opened, compared to the 20% of emails that get clicked on.
2. High level of engagement
Due to the fact we are constantly checking our phones, levels of engagement are far higher than they are with non-mobile marketing platforms.
3. Direct and immediate
SMS is one of the most immediate channels available, with a read rate of 97% within 15 minutes of delivery.
4. It is easy to track the success rate
Mobile marketing enables you to see detailed analytics so you can see where you are going right and wrong – enabling you to improve in the future.
5. Location based services
Push notifications via mobile phone apps enable you to target people based on their location. This means you can target people who are in the right place at the right time and therefore are more likely to pay attention.
6. You have the potential to go viral
As with all web-based material you have the potential to go viral. Mobile content is the easiest of all to share too. By sharing your information on social media platforms, the user does part of the marketing for you, passing on your message to their friends and followers. The better the content the more chance it has of being shared and the more chance you have of going viral.
7. Low cost = low risk
Mobile marketing comes with little to no cost – SMS campaigns, for example, can be priced as little as 2.4p per message and social media is free to use. With low cost comes low risk, allowing you to ensure your campaign is up and running and heading in the right direction before you start putting more money into it.
8. Instant results
Due to the fact mobile phones are always in our hands, and that as a result we see marketing material instantly, messages can be acted on straight away, making them permanent for short notice or short term campaigns.
9. A personal experience
Receiving a message to your phone is as personal as receiving a message from a friend or family member. As a result, a more intimate connection is made between the company and the user.
10. High return on investment
Pizza Hut created a mobile optimized website, integrated with their back-office systems, and all devices had a user experience tailored to each device. By the end of the first week after going live, the site accounted for 10% of all online orders increasing at a rate of 60% each week.